Unihertz

OwnrCheck Label
Chinese-owned
Industry
Smartphones / Consumer Electronics
Parent Entity
Shanghai Unihertz E-Commerce Co., Ltd. — private, founded by Stephen Xu
Founded
2016, Shanghai, China
Headquarters
Shanghai, China
Listed
Private
Last Updated
September 2026
Confidence
● Medium· Trademark and FCC records; shareholder register not reviewed

Background

Unihertz is a smartphone maker founded in Shanghai in 2016, known for small and rugged phones such as the Jelly, Atom and Titan ranges, many launched through Kickstarter campaigns. It sells mainly online to overseas customers.

Parent Entity & Ownership

Unihertz is operated by Shanghai Unihertz E-Commerce Co., Ltd., which is recorded as the owner of the UNIHERTZ trademarks in the US and the EU and as the applicant in its US regulatory (FCC) filings. The company is privately held; its founder and chief executive is Stephen Xu. No foreign parent or outside controlling shareholder has been identified.

Verdict: Chinese-owned

Unihertz is a privately held smartphone company based in Shanghai. Its trademarks and regulatory filings are all held by its Shanghai operating company.

Sources

  1. USPTO via Justia — UNIHERTZ trademark, Shanghai Unihertz E-Commerce Co., Ltd
  2. FCC — Shanghai Unihertz E-Commerce Co., Ltd filings
  3. EUIPO via Trademarkia — UniHertz EU trademark
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